About the publication

A clearer, more measurable and better understood discipline.

CustomerSuccess.no is an independent Norwegian publication on how companies create value through their existing customers.

Three things must fit together. That is the editorial position all the material is written from.

  1. 01

    Customer value

    That customers achieve what they bought the product or service to achieve.

  2. 02

    Business value

    That the customer relationship produces lasting results: retention, growth and profitability.

  3. 03

    Organisational development

    That responsibility, mandate and measurement are clear – and suited to the company.

Customer Success is a young and unevenly defined discipline. The term is used for everything from Customer Support and onboarding to account management, renewals and upsell. That makes it hard for leaders to know what the function should own, for practitioners to understand their own mandate, and for employers to compare roles and pay.

CustomerSuccess.no aims to help bring order to this. We publish articles, analysis, practical frameworks and tools for Norwegian companies – and have a long-term goal of publishing our own surveys of how Customer Success is actually organised and measured in Norway. The articles are written in Norwegian and translated into English.

We do not argue that every company needs a large Customer Success department. The goal is to help companies make better-informed decisions. Customer Success can be organised in many ways, depending on business model, customer segments and maturity, and we try to explain the differences rather than prescribe one solution.

Who is behind it

CustomerSuccess.no was founded by Jakob Jølstad, who is also editor-in-chief. The publication is run privately by one person. We have no editorial team, no advisory board and no research organisation behind us, and we do not pretend otherwise. If that changes, it will be stated here.

Independence

CustomerSuccess.no is an independent initiative. The publication does not represent Jakob's employer or any other company. We have no ads, no sponsors and no commercial partnerships. The content is not based on confidential information from any employer or customer.

Read more about how we work in our editorial principles.

Who we write for

Leaders making decisions about the customer relationship, Customer Success leaders and staff, sales and product leaders, HR and recruiters, journalists and others who want to understand the discipline better.

See who is behind it, and how we work.