Analysis tools

Tools.

Simple analysis tools with open formulas. They give a better basis for conversations and decisions – not precise forecasts.

One tool is ready. More will be published when they are finished and quality-checked.

Calculator

Available

Calculate how much revenue disappears when customers leave, separate customer churn from revenue churn, and compare with an alternative scenario.

Customer churn: = customers who left in the period ÷ customers at the start of the period
Revenue churn: = lost monthly revenue from customers at start ÷ monthly revenue from the same customers at start
LTV: ≈ average monthly revenue per customer × gross margin ÷ monthly customer churn

Open the churn calculator

Planned

A structured review of a company's Customer Success practice.

Planned

The effect of changes in retention over time.

Planned

The value of retention, expansion and more efficient operations.

Churn, GRR, NRR, LTV and CAC – short definitions with formulas.

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Articles on how retention and the value of Customer Success are measured.

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