01 · Research project · Being planned
Customer Success in Norway.
Status
No data has been collected. Method, sample and timeline will be published before collection starts.
Why a Norwegian survey?
Much of what is written about Customer Success is based on experience and surveys from large, international software companies. Norwegian companies are often smaller, have different customer segments and organise customer work differently. There is little to suggest that international benchmarks can simply be transferred.
The aim of the survey is to give Norwegian leaders and practitioners a better basis for comparing themselves, making decisions about organisation and understanding where the field is heading. The survey will be repeated annually, so that developments can be followed over time.
Who we want to reach
Leaders and staff responsible for Customer Success, Customer Support, account management or customer retention in Norwegian companies – regardless of title. Because titles vary so much, the survey will ask about actual responsibility, not just job title.
Methodological principles
- Method, questionnaire, sample, number of responses and collection period are published together with the results.
- Limitations are discussed openly – especially bias in who responds.
- Groups with too few responses are not published, so that no individuals or companies can be identified.
- Responses are treated anonymously, and no more information is collected than the survey needs.
- No sponsor gets any influence over questions, analysis or publication.
Read also about our editorial principles.